Understanding the requested feature or application from the business and user stand point helping to justify the project and the ROI. Work with leadership, stakeholders, product and possible users to best understand the problem and how to solve it.
Visually communicate abstract concepts with Team Leads, Leadership and Stakeholders.
Get users involved early in the design process with quick digital designs. Create the best journey maps, personas and user flows needed to make the design understandable to the stakeholders, dev teams and end users. Uncover usability issues and validate design decisions based on actual user reactions.
Using different process such as Custom User Testing Applications (Maze.com), VOC group Whiteboard Sessions and In Person or Online Prototype Walk Throughs.
High Fidelity Mockups
Apply product branding, grid structure, typography, color scheme, and icons.
High Fidelity Prototypes
Quickly develop interactive prototypes with tools like InVision and Figma. This lets the team easily distribute and observe exactly how well the product will be received before the product gets built.